We’re longtime breeders with a passion for excellence

We believe ethical, responsible breeders and rescues deserve distinction

After more than 30 years working with animals, we’ve seen a lot.

And we haven’t always liked what we saw. Bad breeding practices and low-quality rescue operations are gaining ground. Many buyers and adopters hold negative views of breeders, and that’s largely due to a lack of quality control across the industry.

Here’s the truth: There are many quality breeders and fantastic rescues out there.

The problem is that it’s almost impossible for buyers and adopters to identify them. From mountains of misinformation to practically zero credible resources for finding ethical breeders or rescues, the public struggles to figure out what’s what.

We think it’s time for that to stop.

Quality breeders and rescues need to be recognized.

That’s why we created Breeder Rescue Certification – to elevate quality breeders and rescues, so buyers and adopters know they’re making a good decision.

Our members live by a strict code of ethics and meet rigorous standards for quality. As a result, buyers and adopters don’t have to hope they’re working with an ethical breeder or rescue. They can know for sure that they’re making the right choice.

Certification also provides a quality benchmark for new breeders and a list of mentors who can teach them how to thrive.

About the founder

As an AKC Breeder of Merit and former rescuer, Michelle Conroy knows what it takes to become a high quality animal breeder or rescue. A Certified Fraud Examiner, she has also made a career of weighing an organization’s claims of compliance against actual evidence.

Michelle founded Breeder Rescue Certification to assist buyers, adopters, breeders, rescues, and – most importantly – animals! Producing quality animals and providing transparency to buyers and adopters is her passion. Like you, Michelle is wholly dedicated to animal well-being and the integrity of the animal acquisition industry.

She believes it’s time to showcase the very best among us so that buyers and adopters can understand there is a difference – and so they can feel confident they’re making the right decision.